We dream, imagine and create visual design messages in different mediums: from logos to packages, from wayfinding & signage to environmental graphics, all the way to designing a whole exhibition project
With the goal to meet the LEED platinum v4 certificate for their office on sustainability and design, we chose to work with the leftover reclaimed wooden flooring as the base element for the signage items. This was combined with the highly recyclable aluminum frames with ecological paint, with a matching bronze color to the interior elements.
For the main entrance logo, the base is in reclaimed wood covered with natural preserved moss, creating an aerial forest view effect, that reinforced the logo design concept.
First Rosewood Hotel in Latin America, this six stars hotel has art at its core and in every corner. We were selected to create, design and develop all the Wayfinding & Signage System. To reflect the hotel spirit, a special wayfinding support was developed that is also an art display, showcasing a brazilian artefacts’ collection.
We were commissioned to work on the exhibition design and also to create a unique striking visual identity for the exhibition, to attract a more diverse public to visit the premises.
The main piece of the exhibition was a real, functional mini ramp! The museum also needed to be able to remove it during events, so this demanded a very special structure. Plus: a mini grandstand at one side and an exhibition wall at the other side.
It was a success and the most visited exhibition of the Van Eesteren Museum!
We were selected to create, design and develop all the collateral items for the first Four Seasons Hotel in Brazil. This project included keycards, menus, stationary, welcome cards, visual identity for the 2 restaurants and spa.
We also coordinated all the execution, carefully selecting high standard materials and special printing for all the items.
Wayfinding & Signage design for the BHotel in Brasília.
Architect: Isay Weinfeld
The new owners of Livraria da Vila, a traditional Vila Madalena bookshop, commissioned us to create a new visual identity of the brand, preparing it for the planned expansion of the franchise in the years ahead.
This project included the way finding and signage design for its first flagship bookstore, that was build in the trendy neighbourhood of Jardins.
Architect: Isay Weinfeld
Livraria da Vila – bookshops at Shopping JK Iguatemi, Shopping Cidade Jardim and Shopping Higienópolis.
The Signage and Wayfinding was personalized for each individual bookshops in different malls across São Paulo city.
Architect: Isay Weinfeld
Visual Identity, Logo, Way finding & Signage design for this contemporary mixed use building. Combining offices, restaurant, café and theater, its landmark location at the strategic corner between Rua Augusta x Alameda Santos, inspired its name, “Santos Augusta”. The typographical logo shape reflects the façade design, with its stacked volumes.
Architect: Isay Weinfeld
at MCB – Museu da Casa Brasileira
2016
During Bienal de Arquitetura de São Paulo
2011 na Oca, Parque do Ibirapuera
Client: NAi – Architecture Institute of the Netherlands
Curators: Ole Bouman, Jorn Konijn, Ligia Nobre and Magu Bueno
Exhibition architect: Patricia Rabbat and Penelope del Rey Machado
Graphic design: ThisOne Design
Corporate offices complex 17007 Nações: Signage and Way finding for 2 large corporate towers + mall with food hall and services.
Client: Brookfield Properties
Visual identity, Signage, Website and Folder for
W305 offices building at Vila Madalena
Client: Idea!Zarvos
Architect: Isay Weinfeld
The very exclusive unit of the Bodytech Gym at the upscale shopping mall Iguatemi SP required a special signage project, different from the standards applied in the other franchise locations. A bespoke project was developed to combine a premium version of its visual identity and the special interior design.
Client: Bodytech
Architect: Isay Weinfeld
GreenDesign Offices / SKR
* First Price International Design Awards CLAP http://premiosclap.org/ganadores-2013
at Bienal de Design Florianópolis.
2015
Naming, Logo & Visual Identity Design
for the lobby bar of Four Seasons Hotel in São Paulo.
Pé+Da+Lá & Aqui, Cycling Here&There
at MADE 2014
Spacial and graphic design of the visual communication for the project showroom.
Client: SKR
Architect: Basiches
Visual Identity, Logotype and Packaging for this exclusive spa product line.
Label, gift box, savon and logo design for Punta Lobos Aceite de olive extra virgen, Family Estate
Located in Uruguay
Client: Mario Cohen
We were selected to create, design and develop all the collateral items for the first Four Seasons Hotel in Brazil. This project included keycards, menus, stationary, welcome cards, visual identity for the 2 restaurants and spa.
We also coordinated all the execution, carefully selecting high standard materials and special printing for all the items.
The new owners of Livraria da Vila, a traditional Vila Madalena bookshop, commissioned us to create a new visual identity of the brand, preparing it for the planned expansion of the franchise in the years ahead.
This project included the way finding and signage design for its first flagship bookstore, that was build in the trendy neighbourhood of Jardins.
Architect: Isay Weinfeld
Visual Identity, Logo, Way finding & Signage design for this contemporary mixed use building. Combining offices, restaurant, café and theater, its landmark location at the strategic corner between Rua Augusta x Alameda Santos, inspired its name, “Santos Augusta”. The typographical logo shape reflects the façade design, with its stacked volumes.
Architect: Isay Weinfeld
With the goal to meet the LEED platinum v4 certificate for their office on sustainability and design, we chose to work with the leftover reclaimed wooden flooring as the base element for the signage items. This was combined with the highly recyclable aluminum frames with ecological paint, with a matching bronze color to the interior elements.
For the main entrance logo, the base is in reclaimed wood covered with natural preserved moss, creating an aerial forest view effect, that reinforced the logo design concept.
First Rosewood Hotel in Latin America, this six stars hotel has art at its core and in every corner. We were selected to create, design and develop all the Wayfinding & Signage System. To reflect the hotel spirit, a special wayfinding support was developed that is also an art display, showcasing a brazilian artefacts’ collection.
Wayfinding & Signage design for the BHotel in Brasília.
Architect: Isay Weinfeld
The new owners of Livraria da Vila, a traditional Vila Madalena bookshop, commissioned us to create a new visual identity of the brand, preparing it for the planned expansion of the franchise in the years ahead.
This project included the way finding and signage design for its first flagship bookstore, that was build in the trendy neighbourhood of Jardins.
Architect: Isay Weinfeld
Livraria da Vila – bookshops at Shopping JK Iguatemi, Shopping Cidade Jardim and Shopping Higienópolis.
The Signage and Wayfinding was personalized for each individual bookshops in different malls across São Paulo city.
Architect: Isay Weinfeld
Visual Identity, Logo, Way finding & Signage design for this contemporary mixed use building. Combining offices, restaurant, café and theater, its landmark location at the strategic corner between Rua Augusta x Alameda Santos, inspired its name, “Santos Augusta”. The typographical logo shape reflects the façade design, with its stacked volumes.
Architect: Isay Weinfeld
Corporate offices complex 17007 Nações: Signage and Way finding for 2 large corporate towers + mall with food hall and services.
Client: Brookfield Properties
Visual identity, Signage, Website and Folder for
W305 offices building at Vila Madalena
Client: Idea!Zarvos
Architect: Isay Weinfeld
The very exclusive unit of the Bodytech Gym at the upscale shopping mall Iguatemi SP required a special signage project, different from the standards applied in the other franchise locations. A bespoke project was developed to combine a premium version of its visual identity and the special interior design.
Client: Bodytech
Architect: Isay Weinfeld
GreenDesign Offices / SKR
* First Price International Design Awards CLAP http://premiosclap.org/ganadores-2013
We were commissioned to work on the exhibition design and also to create a unique striking visual identity for the exhibition, to attract a more diverse public to visit the premises.
The main piece of the exhibition was a real, functional mini ramp! The museum also needed to be able to remove it during events, so this demanded a very special structure. Plus: a mini grandstand at one side and an exhibition wall at the other side.
It was a success and the most visited exhibition of the Van Eesteren Museum!
at MCB – Museu da Casa Brasileira
2016
During Bienal de Arquitetura de São Paulo
2011 na Oca, Parque do Ibirapuera
Client: NAi – Architecture Institute of the Netherlands
Curators: Ole Bouman, Jorn Konijn, Ligia Nobre and Magu Bueno
Exhibition architect: Patricia Rabbat and Penelope del Rey Machado
Graphic design: ThisOne Design
Visual Identity, Logotype and Packaging for this exclusive spa product line.
Label, gift box, savon and logo design for Punta Lobos Aceite de olive extra virgen, Family Estate
Located in Uruguay
Client: Mario Cohen
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